NEW <ID COSMETICS
‘The aim was to create a range that simplified make-up application,' explains Director and Founder, Kelly Colman. ‘We listened to hundreds of new <id make-up artists, sharing insights they have picked up from making up real women. These women felt that make-up shopping can be overwhelming with too many fashion-led shades which aren't always wearable or easy to apply.'
So, new <id Cosmetics was unveiled to fill that gap in the market. Today, it is still shaped by the experience of those make-up artists, who listen to what their clients have to say about changing trends and the skin changes that we encounter as we age.
‘new <id Cosmetics is the only range in the world which has a creative team made up of hundreds of working make-up artists,' explains Kelly. ‘The team passes on expert knowledge and insider tips to us every single day at Head Office.'
Call in to see our full range today!